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How To Become A Model For Urban Outfitters

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Urban Outfitters is a brand among the portfolio of global consumer brands of URBN. Other brands in the group are Free People, Anthropologie, Terrain, and Nuuly. For many models, working with Urban Outfitters on one of their campaigns is a dream job. Here we will outline how to become a model for Urban Outfitters and what will give you the best chance of standing out in the process.

Urban Outfitters was founded in 1970 under the name Free People in Philadelphia, Pennsylvania and is headquartered there to this day. They have 248 locations worldwide.

Craft Your Profile

Before you start sending off applications to brands and modeling agencies you need to clean up and make your modeling profile look professional. You only get once chance at a first impression, so you want to do this important step before you actually apply anywhere.

Here are 5 things you need to do on Instagram before you apply to a modeling agency.

Once you’ve drawn the attention of model scouts you’ll have about 30 seconds of them looking at your Instagram profile for them to determine if they want to dive deeper into your career. You should treat your modeling Instagram profile as a resume at all times and make sure it displays things you want model scouts to see.

If a model scout looked at your social media accounts today, would they be impressed? You won’t get any warning when they are about to look, so always keep it looking fresh. A few tips:

  • Set your account to public
  • State that you are a model
  • Only post pictures that cast you in a professional light
  • Don’t delete your photos
  • Don’t constantly change your profile name

Make A Portfolio

A portfolio will showcase what you can do as a model in various situations. These are the pictures you should be uploading to your social media for model scouts to see. You shouldn’t need to pay to have a portfolio done, but team up with local photographers who are also looking to build up their portfolio. You can trade your services as a model for their services as a photographer.

Aim to have some pictures in your portfolio that mimic the type of photos that Urban Outfitters uses in their advertisements. This will clear one hurdle of letting model scouts know that you can handle the type of shots they are looking for.

You should also include a few head shots, and product shots to round out your portfolio. If you have friends that are also into modeling it is never a bad idea to put a group shot or 2 in your portfolio as well.

how to become a model for Urban Outfitters

Have Your Comp Card Made

Once you have some pictures for a portfolio, have them put on a comp card. A comp card is a double sided card, usually 8.5″ by 5.5″ that shows a model posing and a headshot as well as statistics of the model. It is something that should be left behind at any modeling audition you attend.

Casting directors and model scouts get so many applications and see so many people live that it can be hard to keep everyone fresh in their mind. The comp card will serve as a reminder to them of who you are and what you can do.

Apply To A Local Modeling Agency

Once you’ve set yourself up you should apply to a modeling agency in your area. A modeling agency isn’t the only way to break in with a company like Urban Outfitters, but they will give you the best chance as they will be aware of modeling auditions that aren’t available to the public.

Don’t rush the process of picking a local agency and find one that has placed models in the types of roles that you are looking for. We always recommend to check out the social media of some of their current models to see what type of jobs they are getting.

Check With Modeling Agencies In Philadelphia

Urban Outfitters is headquartered in Philadelphia, Pennsylvania. In our experience modeling agencies in the same city as the company headquarters have a better understanding of the inner workings of a company and usually are better at getting auditions for models.

Use Your Brand

If you’ve created a brand for yourself in the form of a website or YouTube Channel you should apply for the Urban Outfitters affiliate program. This program allows you to advertise for Urban Outfitters on your properties and earn a commission when you send people to them. This can be a great way to get started as an Urban Outfitters model.

Practice Your Posing

Posing both individually and in a group is vital to your success as a potential Urban Outfitters model. There are specific poses they are looking for, but thankfully it isn’t hard to figure out what they are. Go to the Urban Outfitters website or an advertisement and practice all of the poses you see. The looks they are going for will remain pretty consistent from year to year.

Check In With Local Stores

While you can’t just walk into a local store and get a national contract, there might be other opportunities that your local Urban Outfitters store can offer you. Sometimes a local store might have a special promotional campaign or fashion show they are a part of and will need a group of models to represent them. This is the easiest way to break into modeling with Urban Outfitters. It never hurts to just walk into a store and ask if they have anything coming up.

How Old Do You Have To Be To Model For Urban Outfitters

To model for Urban Outfitters you need to be 18 years of age. If you are not yet 18 and want to model for Urban Outfitters you should start making preparations by getting represented by an agency, perfecting your portfolio and working on your modeling poses. When you turn 18 you can be cast as a model with Urban Outfitters.

How Much Do Urban Outfitters Models Get Paid

Models for Urban Outfitters are paid a day rate for their work and work can last from one day to several weeks. The average pay for an Urban Outfitters model is $32 per hour based on our conversations and surveys with models who have worked with them. You can expect to earn more if you have worked with them before and have experience.

Other Stores You Can Worth With

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Modeling for Urban Outfitters is a dream for many models. It can take time to get hired into one of these roles so don’t give up and keep pushing towards your goal. While you are going through the process continue to improve your skills and most of all have fun with each opportunity you get.

Robert Marmion
Robert is a modeling scout for NGM modeling and is the lead photographer. He has scouted more than 1,000 models in his career, and has published over 500,000 pictures of models.